Price Transparency Is Critical to Drug Pricing Solutions

Prescription drug costs are a hot political issue, not as much because of the share of the U.S. health care dollar they consume but because consumers pay a larger share of their drug costs out of pocket than they do for other health care.

The lack of price transparency for prescription drugs is a large part of the problem, and making pricing more transparent throughout the process could help in finding viable solutions.

About 10% of overall health spending in the U.S. goes to prescription drugs, dwarfed by the 32% spent on hospitals and 26% on physician, dental, and other clinical services, according to National Health Expenditure data.

But more of the costs for prescription drugs are shifted to consumers than for other health costs.

Under a typical plan, consumers pay a $20-$30 copayment for physician visits and $250 for a hospital stay.  But the complex charges for prescription drugs often range from co-payments of $15 – $100 for “preferred” drugs to 45% or more of the cost of specialty or non-preferred drugs.

Consumers therefore experience more out-of-pocket costs for medicines while a greater share of other, likely more-expensive, medical expenditures is run through insurance.

A huge system of drug rebates and discountshappens behind the scenes in the pharmaceutical supply chain, further distorting the market and confusing consumers about the actual price of a drug. Only a trickle of these discounts and rebates actually reaches the consumer.

Even though rebates paid by biopharmaceutical companies can substantially reduce the prices insurers and pharmacy benefit managers (PBMs) pay for brand medicines, insurers use list prices—rather than discounted prices—to determine how much to charge patients when they pay their share, further increasing what consumers pay.

A survey by the National Community Pharmacists Association taken in early June looked at these behind-the-scenes pricing deals.  “One pharmacist told surveyors that a major PBM required the pharmacy to collect a $35 copay for a generic allergy spray [from the consumer], then took $30 back from the pharmacy. Another said a PBM charged a $15 copay for insomnia drug Zolpidem, then took back $13.05.”

In another example, the pharmacy received only a few dollars in net payments “while patients were charged $30 above the cash price for a generic cholesterol medication,” according to a report on CNN.

In many cases, a consumer pays more to fill a prescription than the PBM paid to purchase the drug, even though consumers “assume what they are paying is the cost of the drug,” said Susan Pilch, vice president for policy and regulatory affairs with the pharmacists’ group.

The percentage of people paying more than $1,000 out-of-pocket a year for medicines also is on the rise: From 2004 to 2014, the portion of people spending more than $1,000 outside of their insurance coverage nearly tripled, from 1% to 2.8%, according to the Kaiser Family Foundation.  Kaiser also reported that 8% of adults report foregoing prescriptions because they can’t afford them.

There also is a built-in incentive in the health care industry, including the pharmaceutical sector, to set their prices artificially high.   Private insurers, PBMs, and others demand the discounts in exchange for their business.  Government entities also demand kickbacks from drug companies: States require them to pay “rebates”—basically a tax for the privilege of participating in Medicaid.

Because of these discounts and rebates to volume purchasers of their products, manufacturers of innovator drugs realized 39% of gross drug expenditures in 2015, according to a study by the Berkeley Research Group. Other players received 42% of total drug spending, with the largest share going to the various rebates, discounts, and fees that manufacturers pay to PBMs, health plans, government entities, and patients.  The total value of pharmaceutical manufacturers’ price concessions was $127 billion in 2016, according to a separate report by the Quintiles IMS Institute.

Consumers, therefore, are impacted in at least two ways.  Few of these discounts actually reach them directly, and many are required to pay their share of their prescription drug bills based upon the retail price of the drug.

Insurance companies generally create complex “drug formularies” in which their insured patients pay less for “preferred” drugs, especially generics, but can pay much more for expensive brand and specialty drugs.  Consumers may be required to pay a percentage of the cost—called co-insurance. Others may pay a flat co-payment.

The sickest patients needing newer and more expensive drugs to treat their illness may face hundreds or even thousands of dollars in out-of-pocket costs to get their medicines, especially

if the drug they need is not on their insurers “preferred” formulary list.

Patients who need generics—older drugs which are generally much less expensive—may face lower drug costs.  But if patients need a newer, brand-name drug, they could face much steeper prices.  Many patients are being asked to pay a greater share of prescription costs for more-expensive specialty drugs because of high coinsurance amounts.

More than half of out-of-pocket spending for brand-name innovator medicines by commercially insured patients is based on the full list price of the drug, according to an analysis by Amundsen Consulting.

Adding another layer of cost-exposure, a growing number of consumers face hefty annual deductibles with their health insurance policies.  In 2016, 83% of people who get health insurance at work faced a deductible for single coverage averaging $1,478.   That means a worker must spend the first $1,478 out of pocket before health insurance kicks in.  And if he or she needs medicine, the full retail price must be paid up front at the pharmacy.  Consumers who have coverage through the ObamaCare exchanges face annual deductibles ranging from $6,000 for an individual to more than $12,000 for a family.

Consumers benefit little if at all from the huge system of discounts and rebates in the pharmaceutical pricing chain.

PBMs and health plans argue that the savings they receive from the discounts and rebates the drug companies provide help reduce the overall cost of premiums.  Some portion may be shared directly with consumers through lower premiums and by helping to lower the cost of physician or hospital care. But the higher visible costs of prescription drugs are a key reason consumers are angry about drug costs.  That strategy isn’t helping them.

Some companies are trying to address the problem in other ways.

  • Express Scripts has created Inside Rx, a new subsidiary to pass discounts to patients who are uninsured or who face unaffordable out-of-pocket costs for diabetes, asthma, and other prescription drugs. Inside Rx says it delivers average savings of 34% off a drug’s typical cash price.  Patients can apply for a discount card that can be used at any of 40,000 pharmacies across the country.
  • UPMC Health Plan is working to change the way it pays for drugs, creating a new Center for Value-Based Purchasing of Pharmaceuticals, saying it wants to “fundamentally change the way medications are paid for in the U.S.” It plans to test various payment models, including payment for outcomes. This is a system that the pharmaceutical industry is also advocating.
  • CVS Health, a PBM run by the drug chain, also has developed a program to help reduce the costs of drugs at the point of sale. While nearly 9 out of 10 drugs dispensed in the U.S. today are generics, patients needing newer, often more-expensive innovator drugs may face significant out-of-pocket costs for the reasons explained above. CVS Health reports it has “developed the capability to reduce members’ [out-of-pocket] spending by applying rebates at the point of sale.”  The plan is being implemented for CVS employees and by some CVS Health clients.
  • Prescription drug companies also provide billions of dollars in donations to help those in need with the cost of their medicines.  Pharmaceutical manufacturers contributed $6.5 billion in 2014 to charities that offset the costs of medicines for patients who need assistance.  These patient assistance programs actually account for 10 of the largest 15 charities in the U.S., according to an analysis by Sanford C. Bernstein & Company.Critics say that the drug companies do this to pay a patient’s cost so they can take advantage of the added costs the insurers will pay. But doctors say the assistance is vital to their patients needing the drugs.

The Amundsen Consulting study found that prescriptions subject to a deductible or facing undiscounted prices were more than twice as likely to be abandoned at the pharmacy than those whose costs were manageable, leading to avoidable hospitalizations and poorer health outcomes.

“While biopharmaceutical companies set the list prices for their medicines, it is the health plan that ultimately determines how much a patient pays out-of-pocket,” said Stephen J. Ubl, president and chief executive officer of the Pharmaceutical Research and Manufacturers of America, or PhRMA, which commissioned the analysis.

There are a number of other price distortions in the health sector, including 340B discounts that many hospitals and clinics receive. The program began in 1992 to provide safety-net hospitals, clinics, and other providers the same kind of relief from high drug costs that Congress provided to the Medicaid program with the Medicaid rebate law.

While originally designed to help entities that serve the nation’s most vulnerable patient populations to stretch dollars further, the number of 340B entities has soared and now includes most major hospitals and many specialty medical practices, such as oncology clinics.  While 340B discounts affected 3% of purchased drugs in 2004, the discounts impacted more than a quarter of prescription drugs in 2013.

Too often, the steep discounts that these 340B entities receive are not passed along to consumers, keeping their prices high while the hospital or other facility reaps the benefits of the lowest-price the drug companies are required to accept. Some 340B providers may sell 340B drugs to non-qualified patients (usually those covered by an insurance plan) and pocket the difference, according to a study by the American Action Forum.

The Medicare prescription drug benefit program can be a model for a more transparent insurance system.  Under Medicare Part D, insurers compete fiercely for senior’s business, with plans offering transparency on the price of drugs and the drugs listed on their formularies.  And the plans have an incentive to pass the savings on to consumers to encourage them to enroll in their plans.

Pacific Research Institute economist Wayne Winegarden explains that “the current pricing model for pharmaceuticals is overly-complicated and diminishes the beneficial role that prices typically play in a market economy.”  He explains that “most rebates are not passed on to patients, and since co-pays are based on the list price, individuals’ co-pays are higher than they should be.”

Pricing reforms that establish a simpler, more transparent pricing structure are needed. The Institute for Policy Innovation published a paper on “Selective Transparency: Transparency Efforts Obscure Real Health Care Pricing Issues” by Merrill Matthews and Peter Pitts.  They detail five ways to lower prices and increase transparency.

  • Fire the MiddlemenBloomberg News, for example, reports that Caterpillar moved away from its PBM, suspecting that a quarter of the manufacturer’s $150 million annual drug bill was being wasted. The company began negotiating its own drug discounts and deals with pharmacies.
  • Promote Transparent PBMs. Bloomberg also reports that some companies are switching to “transparent PBMs” that charge flat fees for negotiating drug discounts. And some states are embracing a “fiduciary standard,” requiring PBMs to put their clients’ interests ahead of the company’s interests.
  • Reduce Regulatory Burdens. President Trump has made it a key part of his presidency to reduce onerous regulations. Food and Drug Administration Commissioner Scott Gottlieb is well aware of the agency’s regulatory roadblocks and is working aggressively to modernize the drug and device approval system.
  • Allow New Payment Models. Several experts have proposed new payment models that should be considered. For example, the pharmaceutical manufacturers are developing value-based payment approaches for some of their most expensive branded drugs, where the price of the drug depends on how successful it is.
  • Critical Care Life Insurance. This is traditional term life insurance, but it allows policyholders facing high medical costs the ability to draw on part or all of the value of the policy to pay for medical expenses. It’s not a loan; the face value of the policy is reduced accordingly. But it is a way to have both life insurance and a safety net in case the policyholder has a major medical incident. Both approaches mean fewer laws and regulations that bottleneck the health care system and make transparency so difficult. And they try to increase competition and put the consumer in charge once again.

Prescription drug pricing is teed up to be the next major health reform debate once Congress completes work on legislation to stabilize health insurance markets.

Sorting through this maze of pricing distortions in the pharmaceutical sector is important to achieve viable policy solutions rather than easy talking-point “wins” that are unlikely to succeed.

The basic truth is that billions of dollars are sloshing around in the prescription drug purchasing chain, but too few of the discounts trickle down to consumers paying out of pocket for their prescription medicines.  List prices also are artificially inflated by the bizarre pricing system for pharmaceuticals. A patient needing a drug costing $800 may have to pay half or more of the cost, but a patient needing a prescription for a generic drug may pay only a small copayment. And a patient without insurance pays the full, sometimes inflated retail price at the pharmacy.

Fueling the problem, prices for brand-name pharmaceuticals have increased as new specialty drugs have been introduced at high costs, often due to years of investment in research, the costs of manufacturing more complex medicines, and regulatory delays in getting new drugs to market.

Greater price transparency is will be a crucial element in a long-term solution to engage millions of consumers in getting the best value for their health care dollar.

– Grace-Marie Turner is the president of the Galen Institute, a non-profit research organization focusing on patient-centered health reform.


Roku has an app problem, but it’s working on solutions


Roku’s streaming-media players have always stood out from the competition with a simple formula: Affordable hardware, plus an app selection unrivaled in its quality and diversity. But the platform’s app selection is deteriorating even as the company’s players become ever more affordable with the new Express, Premiere, and Ultra modelsannounced this week.

Roku is no longer the primary destination for some major content providers, such as PlayStation Vue and Twitter, and when those providers do get around to supporting Roku, the quality of their apps doesn’t match what’s available on other platforms. Roku seems to recognize the issue, there are some major improvements to its app-development tools on the way. Still, it’s unclear whether those tools will be good enough, or whether developers will even take advantage of them.

Roku apps vs. apps on other platforms

I’ve pointed out examples of Roku’s inferior apps in a couple of product reviews, but it’s worth describing them in greater detail here.

Look at the two screenshots below and compare how the PlayStation Vue app looks on Roku (top) to its appearance running Amazon’s Fire TV (bottom).


Unlike the Roku app, the Fire TV version can play video in the background while you browse the guide. The app is also easier to navigate on the Fire TV, with brief descriptions of the highlighted video and quick access to other sections, such as Favorite Channels.

What’s more, Vue’s Fire TV app includes a grid-based channel guide, akin to what you’d get from a cable box. This feature isn’t available at all on the Roku version.


The problem here is that Sony used a standard Roku template to create its Roku app, instead of building something from scratch. And that’s just a mismatch for a service as sophisticated as PlayStation Vue. Use a Roku device often enough and you’ll see this same template over and over. Here’s another comparison: HBO Go (see see below).


The Fire TV app (pictured on the bottom) isn’t just prettier, it’s also more useful, with a list of navigation shortcuts along the left side of the screen. Similar-looking apps are available on Apple TV and Android TV, but not on Roku.

In some cases, streaming-service providers are simply skipping over Roku, at least in their initial roll-outs. That was the case last week with Twitter, which launched live-streaming apps on Apple TV, Fire TV, and Xbox One, but not Roku. When it comes to watching Thursday Night Football without cable, Roku users are out of luck.

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As I wrote in my 2016 Roku Streaming Stick review, Roku’s basic apps aren’t always a bad thing. The bare-bones interface likely allows Roku to squeeze a smoother experience out of lower-cost hardware (including Roku smart TVs), while also keeping the interface consistent and familiar to users. Those templates have also helped Roku gain a large selection of niche streaming apps, because they’re so easy to build on.

They only become an issue when streaming services start excluding features from their Roku versions, or skipping over the platform entirely. The examples above show that this is starting to happen.

Roku does allow developers to create more custom apps—Sling TV and Tablo are a couple of noteworthy examples—but because Roku doesn’t have a wider ecosystem beyond its TV boxes, none of that code is usable anywhere else. For that reason, app makers could decide not to bother.

By comparison, mobile platforms such as iOS and Android allow developers to reuse some of their code when building TV apps. Plex, only spent about five weeks building its Apple TV app, versus five months for its custom Roku version. In a blog post, Plex said it was able to use some of its existing iOS code for the new app, and the result was “essentially one of the richest apps we’ve built feature-wise.”

Is relief on the way?

I don’t mean to be all doom-and-gloom for Roku users; signs indicate improvements are on the way. Earlier this month, Cord Cutters News reported that Roku was revamping its templates for app developers. The new templates are visually more appealing, and they allow for new features such as the ability to browse an app’s menu system while the stream continues in the background. These enhancements could attract new “skinny bundle” services such as DirecTV Now and whatever Hulu is working on. They might also be the kind of thing that Twitter is waiting on before investing in the platform.


Cord Cutters News

Roku has also been signing up app developers for a beta version of Roku OS 7.5, which is due out this fall. This is the first time Roku has opened its beta to all app makers, and in addition to collecting bug reports, Roku is hoping to gather requests for features that would make third-party apps more useful.

When I wrote a lengthy profile of Roku for Fast Company last year, CEO Anthony Wood talked about the importance of developer tools, and how it’s “a big chunk of work” to make sure the company “enables the business models and features of our partners.”

Lately, other platforms seem to be doing a better job, but hopefully that won’t last. It’d be a shame if Roku’s promising new hardware didn’t have first-class apps to go with it.

Sign up for Jared’s Cord Cutter Weekly newsletter to get this column and other cord-cutting news, insights, and deals delivered to your inbox.


Three Small Business IT Security Solutions You May Not Have Considered

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Everyone by now is well aware that IT networks are subject to various cyber threats, and small and medium size businesses (SMBs) must protect against them just as larger enterprises do. But these threats are not limited to the online world. SMBs also have to protect the IT equipment itself from physical dangers.

Here are three ways that SMBs can – and should – ensure the safety of their IT gear.

1.      Access control for server rooms

SMBs that keep their IT equipment in a server room or closet have already taken a step in the right direction simply by giving it a home of its own away from the comings and goings of employees who may inadvertently do harm.

The next step is to protect the gear from employees, contractors, or visitors who may have bad intentions. Access control for the server room could be as simple as putting a lock on the door and only providing keys for authorized personnel. But keys can be lost or duplicated. A better approach is to use proximity cards to control entry to the room. These can be programmed to allow only authorized users access to certain areas – and only at certain times if you choose – making after-hours access for all but your most trusted employees an impossibility.

When using enclosures such as the APC by Schneider Electric NetShelter SX, proximity cards can even be used to control access to individual racks in the server room. That’s a boon for companies that have to comply with regulations such as PCI that require strict access control.

2.      Secure, self-contained enclosures

Companies that don’t have the luxury of dedicated IT space can still ensure security for their IT equipment with self-contained enclosures designed for an office environment. The APC by Schneider Electric NetShelter CX, for example, looks like just another piece of office furniture but is actually a full-featured IT equipment enclosure, complete with noise reduction and built-in fans.

For security, it offers lockable front doors as well as a proximity card option. And while the unit is normally mobile – able to roll from one spot to another – there’s also an optional bolt-down kit to attach it to the floor for added security.

3.      Keeping a watchful eye

A final physical security measure is to install a security monitoring system with video surveillance that detects motion, providing the ability to match a visual record with an unauthorized access alert. In the past few years, these systems have come down in price to the point where no company can really justify going without them. What’s more, with systems such as the APC by Schneider Electric NetBotz, you can combine security cameras with environmental monitoring, so you’ll know if your IT space getting too hot, humid, wet, or dusty.

Chances are your IT gear is too important to leave in an unlocked utility closet or out in an open office environment, where it’s susceptible to accidental damage at best or willful malfeasance at worst. But no matter where you house your IT equipment, solutions are out there to give it the security protection it warrants.

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